Sep 29, 2014
Even the best, most optimized websites don't convert all traffic and in today's episode I talk about something most practices aren't doing but should be: retargeting. Retargeting is the practice of advertising to people who visit your websites. It is a way to build a list without having an opt in. If you have an...
Sep 22, 2014
In this episode I show you how to stay a step ahead of your competition by knowing what they are up to. Let's face it, the veterinary industry is competitive, and with more veterinary students graduating and getting into the work force it is only going to get more competitive. Luckily, there are tools that can help you...
Sep 15, 2014
In this episode I interview Jared Cullop and Brian Macrae on how to create a website that helps your practice grow. Your website really is the backbone of your marketing and can help you drive clients through the door, but it has to be done right. Jared is the owner of JCI Marketing and not only is his company a...
Sep 8, 2014
Dr Google is often accredited by veterinary professionals as being a reason for a decrease in compliance, frequency of visits and clients coming in at all! In this episode I show you how to beat Dr. Google while at the same time benefiting by getting more reviews, creating great content and getting more search...
Sep 1, 2014
Wellness plans are a huge marketing topic right now, aiming to increase compliance and keep customers at your clinic, but is there a better way? In this episode of the veterinary marketing podcast, I interview Brian Macrae, founder of RethinkVetSolutions.com a company helping practices all over attract engage and...