Aug 31, 2015
In this week's episode, I talk with Dr. Mark Olcott, co founder and CEO of Vitus Vet. Dr. Olcott has a really unique background in veterinary medicine and has worked in all kinds of practices. We discuss content marketing, using segmentation in content marketing to how to use mobile apps in your veterinary practice....
Aug 24, 2015
Disney is one of my favorite brands because they have some of the most amazing marketing out there. Not only is their marketing amazing but they consistently put out the amazing content. In today's episode, I break down how you can apply some of the same principles that they use in their content and their theme parks...
Aug 17, 2015
Consumers in general are getting to expect more instant gratification. People want access now! From Uber to Amazon's same day delivery service the way that clients are interacting with brands and companies is becoming ever more on demand. Vet24Seven ads a level of on demand interaction that I think clients are going to...
Aug 10, 2015
I have heard so many times from people, "I've tried Facebook ads for my practice, and the don't work, so I'm not going to waste money there". But if I asked them why it didn't work they wouldn't be certain what wasn't working. One thing you can be certain of is that if you're going to be doing advertising you're going...
Aug 3, 2015
Creating content that moves people to take action might be the most valuable skill anyone could have, and in this week's episode I'll be covering the basics of copywriting so that you can help turn more of your traffic into actual paying clients. Copywriting is the art and science of writing copy (words used on web...