May 30, 2016
If you take a look at the past episodes I usually talk about activities that you should try out or things to do, today is a little different! In this episode I cover things that you should stop doing in your veterinary hospital's marketing that will help you to be a better marketer. I think whenever possible it is...
May 24, 2016
Discounting can be quite a trap. If you use discounting in your practice too much, you'll attract clients who only care about price. Competing only on price is a difficult, especially if the digital marketing that you are doing is centered around discounts because it usually attracts the kind of clients you are not...
May 18, 2016
Is your marketing working for your practice right now? This is a key question that you should be asking yourself every time you create a piece of content, an ad or anything for your brand using digital marketing. The good news is digital marketing is easier than ever to measure and track, but are you measuring...
May 9, 2016
I hear it all too often that practices say they just aren't getting value from the work they they are doing on Facebook. In today's episode, I cover why I think most practices aren't getting the conversion they want, it is because they are stuck in the facebook "friendzone". Maybe you create really great content, but if...
May 3, 2016
One of the biggest problems I see with veterinary professionalsface is that they have so many things to do that getting marketingdone is sometimes difficult. It totally makes sense too, veterinaryhospitals deal with so much and often times the person doing themarketing has a ton of other work to do as well. In today...