Dec 20, 2018
2018 was a really crazy year for marketing! There was so much volatility, loss of engagement on platforms and crazy changes that took place.
In total, I managed just over 240,000 in ad spend on Facebook and just of 260,000 in ad spend on AdWords, and quite a bit of that being veterinary practice's ad budget.
I share...
Dec 5, 2018
In today's mini episode of the veterinary marketing podcast, we cover setting up standard conversions on Facebook to increase conversions. Standard conversion events are really simple to use and you benefit from Facebook's algorithms to optimize your campaigns.
Smart "machine learning algorithms are becoming more and...
Dec 5, 2018
Ads are difficult for a lot of veterinary practices, and it makes sense. Ad platforms can be confusing, and often when you're working in a practice, you're really close to the offers and content, so it can be hard to figure out the best ways to reach and target your clients or prospective clients.
In today's episode, I...
Nov 29, 2018
In this in-between episode, I cover why it is time to get
started with business manager for your veterinary practice instead
of normal ads manager.
Business manager now helps you use custom audience tools that make
your Facebook marketing more effective.
For more on how to create and manage your Facebook...
Nov 26, 2018
If you listened to episode 140, you might have gotten the
feeling that I was a bit down on Facebook or Instagram.
While I do think that it is BEYOND important to diversify your
traffic streams and have different methods of generating clients
online, Facebook and Instagram have been doing amazing work to
update their...