Oct 2, 2026
A pet owner called a veterinary clinic after hours to arrange euthanasia for their animal. The clinic’s AI receptionist answered, but it got stuck. It kept saying, “I’m sorry you’re going through that,” then hung up. The technology is improving, but in a moment that sensitive, it has to work. That’s the...
Sep 25, 2026
In this episode, I sit down with Dr. Keith True to dive deep into what it really takes to build a thriving veterinary practice in today’s challenging environment. We talk candidly about the realities of practice ownership, from navigating online negativity and client expectations to finding fulfillment and...
Sep 11, 2026
In this episode, I’m diving deep into how AI is shaking up local SEO with none other than Darren Shaw, founder of Whitespark and one of the top minds in local search. If you’ve been wondering whether SEO is dead or if paid ads still matter now that Google’s rolling out AI-driven search, you’re not alone - I had...
Aug 6, 2026
In this episode, I sit down with Arielle Putter, the founder of AJP Strategy Strategy, to dive deep into how veterinary practices can truly stand out on social media in 2024. With AI-generated content flooding our feeds and competition for attention at an all-time high, it’s never been more important for clinics to...
Jul 28, 2026
In this episode, I sit down with Cebron Walker, owner of Walker Creative and a true expert in veterinary marketing, to dive deep into how independent veterinary practices can not only survive but truly thrive in today’s rapidly changing landscape. With corporate groups consolidating clinics across the country, it can...