Jun 8, 2016
This is going to sound crazy, but I seriously believe that livestreaming is the most effective marketing strategy that you can do right now for your veterinary hospital. Live streaming has been around for quite a while, initially Meerkat and Periscope were the only options, but Facebook has rolled it out to everyone. In today's episode I show you everything you need to know about how to be a live streming pro!
One of the first things I think we should think about before we begin livestreaming is that it is an amazing way to create native content. If you create your streams properly, you'll be able to create content that segments your audience so that you can show them ads and offers around things they want and will be interested in. The benefit of livestreaming right now is that it is EXTREMELY cheap to get paid distribution, and the way that facebook ads work, you can create custom audiences of people who have watched your videos. In fact, you can create audiences segmented by people who have watched at least 10 seconds, 25% 50% or 75%. You can also create look alike audiences based on people who have watched your videos as well. This is an amazing way to identify people who have interest in the content that you're putting out.
So before you begin, here are a couple tips. First, make sure you have the pages app. you need the facebook pages app installed on an Apple or Android device which can be a tablet or phone. One thing I highly suggest too is having a clip on wide angle lense. Wide angle lenses will help you to get all the action into your frame, especially if you're in a small exam room. A tripod also helps too. Once you have the equipment you need, make sure to put your phone in do not disturb mode because you won't want your stream interrupted by phone calls.
When you're setting up the stream on your device make sure to check in to your location, this will help you to get more relevance when you're doing ad boosts. These live streams help increase engagement right now. Make sure you ave your topic picked out before you start, I like to have 3 parts to my streams an intro, a body and a closing. Please don't forget the calls to action and as much as possible keep your calls to action native. Ask people to engage within the app and figure out how people like to engage and watch your content. Try this out, you won't be sorry you did!