Jun 16, 2016
In this episode I cover some of the biggest lessons I've learned in starting and launching a podcast for almost two years. I want to take some time and just say thank you. Thank you for listening, thanks for the great feedback, and thanks for letting an outsider become a part of your industry.
When I started I had no experience podcasting, and I have learned so much about marketing and launching consistent content. In fact I think that being in marketing every week has forced me to learn so much than I would have had I not otherwise been doing the podcast.
One of the biggest benefits I've gotten from doing the podcast
is constantly testing new ideas and tactics. Staying up to date on
all the changes that come out from ad platforms and social media
can be overwhelming, but if once you have down some basic
principles you can figure out how to test all the new ways to
attract attention. Digital marketing has come so far in the
past two years it is really amazing. What the most effective
marketers do is take attention, segment it and deliver up relevant
offers.
Another big lesson I've learned is how important it is to be
patient. Learning marketing takes time and effort and you'll fail a
lot, but if you stick with it, you'll learn what works and what
doesn't and soon you'll instinctively know what the best ways to
reach your ideal client.
One of the biggest take aways that I've gotten from the podcast is that you can find your ideal target market and grow that audience if you are consistent and have good intentions. Finding strategic interviews have also been very beneficial in building an audience and I think it is really under utilized as a strategy for veterinary practices. Find people to build your business who can benefit from you and your distribution as well.
Again thank you so much for listening and please let me know if I can do anything for you. Getting feedback from listeners is what keeps me going on the podcast, so thank you if you've ever reached out. Again thanks to everyone who has contributed as guests and I'll see you on the next episode!