Oct 30, 2017
Paid ads are key to creating a scalable and sustainable way to drive new clients to your veterinary practice. In today's episode, we cover whether you should be paying to distribute your content and offers (spoiler alert you absolutely should.) One of the first things I think you should consider about the digital marketing landscape is that we're still in one of the best times in history to be doing digital marketing as a small business.
Never before has there been a level of access to the same marketing tools and platforms that are available to all of the large billion dollar companies. It amazes me that there really isn't more competition on these platforms than there is, it is an incredible opportunity to establish your business' brand. Here's the thing, this isn't going to last forever.
Established digital ad platforms like Adwords have gone through these growth cycles where there are now many established large-scale ad campaigns from fortune 500 companies. Now, however, there are over 5 million advertisers on Facebook and 1 million advertisers on Instagram, and these numbers are only growing. With more advertisers competing for user's attention only one thing can happen, ad prices go up. I think that veterinary practices have a pretty unique opportunity to build and grow their veterinary practice still and to get in before it gets less cost-effective and ROI on ad spend decreases. Large sized companies will continue to see a decrease in reach on their traditional, expensive ad spends and will have to turn to where their customers are actually spending time. When is the last time you actually watched all of the commercials in between your favorite tv show?
In today's episode, I cover why practices should be paying for their content and offers to be distributed, as well as which platforms I think veterinary practices should be advertising on. One of these platforms might be unexpected, so let me know what you think.
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As an update to the podcast, I just want to say thank you for listening. I've been busy testing and growing my digital marketing agency and will be uploading regularly again. If there are any topics you want to hear about comment below on veterinarymarketingpodcast.com or send me a message on my Facebook page.