Nov 30, 2015
Today's episode is going to be a little bit advanced, but stick with me here, I think it is really worth the effort to at least understand the marketing concepts that we're going to be talking about. In fact, I think that the subject of today's podcast is likely the best opportunity that there is to market your...
Nov 23, 2015
One of the most common questions I get from veterinary professionals is, "Is my website good enough?" It can be difficult to know when it is time to redo your site, especially if you don't know anything about programming or building websites. That is what this episode is all about, how do you go about finding the...
Nov 16, 2015
Have you ever really thought about why you are creating a piece of content or specific ad? You likely have a desired end result like having someone read an article, share, comment, like or click but do you sit and actually think about what the person on the other end is experiencing? In this week's episode I talk about...
Nov 9, 2015
I'm a huge fan of email marketing, and I hope that you and your practice are collecting emails. If you aren't collecting emails that should absolutely be where you start. A couple of reasons that I absolutely love emails is because for one, you own the list. No one can take away the emails that you've gathered. In some...
Nov 2, 2015
Unless you're a full time marketer, you probably haven't thought too much about where you are getting traffic from, but you should be! There will always be new ad platforms, social media channels and websites to drive relatively cheap traffic from, but which site should you drive traffic from? Where are your best...